Hello

April 28, 2010

Chris was making giant fish sculptures for dodgy raves. Sharon had just finished studying Spanish literature about nymphomaniac nuns. On a D&AD course they met over a brief to sell Belgium as an exciting tourist destination and a 10 year partnership began. They won a placement at BBH and then a first job in Amsterdam, at SWH, where they learnt the ropes on brands like Ecover and FHM. Then it was off to StrawberryFrog, where they got their first proper taste of digital media and direct marketing with Asics Onitsuka Tiger. This was followed by a fruitful period at newly formed S&J Amsterdam, where they helped the office grow and made award-winning TV work for Olympus. After that, they headed to Spain for new adventures. For the last three years, they have been at Villarrosàs, where they were promoted to creative directors and have worked on the global account for Dewar’s whisky, Nike and Honda amongst other clients.

Please see a chronological selection of our work below.

And click on these links to download our CVs:

CV_CHRIS

CV_SHARON

Nike

January 2, 2010

ZENIT ST. PETERSBURG

In contrast to Moscow’s business sense and money, St. Petersburg is known for its culture and aristocratic history. But in Zenit St.Petersburg FC nobody cares who your father is or which tsar you’re descended from. What counts is passion, hard work and full-on effort. In Zenit St.Petersburg FC, blue blood is earned, not inherited. 

Headline: Blue blood is earned, not inherited. 

Headline: Blue blood is earned, not inherited. 

Headline: Blue blood is earned, not inherited. 

SPANISH ARMADA

The Spanish national team’s style of play, ‘tiqui taca’, is all about passing and possession of the ball. That’s why precision is key, for the defenders as well as the midfielders and strikers. Cue a game of World Cup inspired Space Invaders with defenders Ramos and Albiol.

WERDER BREMEN

Werder Bremen were about to sign a sponsorship deal with Nike. They were undoubtedly one of the best teams in the Bundesliga but they hadn’t achieved anything spectacular for years. We decided to honestly recognize their failings and dramatize their promise to give everything the following season – even that last 1% of effort.

OLYMPICS 2008

Three ‘Just do it’ stories about three athletes’ constant self-improvement and determination to win at all costs.


EURO 2008

When is enough for a top player? Never.

A giant billboard was set up in the centre of Lisbon for the duration of Euro 2008 as part of the global campaign ‘Take it to the next level’. Teaser headlines changed daily in the week before Portugal’s first match and then tactical headlines appeared before and after key games.


Teaser headlines:

When is enough? When you’re the best in Madeira? (Where Ronaldo grew up)

When is enough? When you’re the best in Portugal?

When is enough? When you’re the best in England? (In reference to his historic scoring performance at Man Utd.)

When is enough? When you’re the best in Moscow? (In reference to the Man Utd. win over Chelsea in the Champions League final in Moscow)

When is enough? When you’re the best in Europe?

Honda

December 2, 2009

An integrated campaign that increased sales of the Honda Civic in the middle of the crisis.

We took the car on a marathon roadtrip around Spain and gave clues about our location at regular intervals. The idea being that the first person to find us would get to keep the car.

Print, outdoor, social media and PR warmed up the action. And regular special features on popular Spanish TV shows Buenafuente and Salvados helped keep our audience interested.

Starting in La Coruña and passing through Bilbao, Madrid, Córdoba, Seville, Valencia and Barcelona, the car travelled around Spain for 10 days. 

We were caught in Seville but we had another car to give away so the trip continued.

www.cogetucivic.com

 

A live clue from La Coruña.

A roadtrip video filmed in Benidorm. Since most of the tourists our presenter met spoke little Spanish, they didn’t understand when he told them they could win the Honda Civic just by taking his keys.

The collaboration with Buenafuente gave us huge notoriety. He’s a funny man, kind of like a Spanish Vic Reeves.

Dewar’s

December 2, 2009

Approaching the category proposition of success from a completely different angle to competitor Johnnie Walker. Inspired by Tommy Dewar’s philosophy that life is something to be enjoyed, not endured.

PRINT AND OUTDOOR

 

VIRAL POWERPOINTS

Giving a twist to Powerpoint and self-help business books to talk to businessmen about success with irony and humour.

(Please click on the links below to open the documents and then click on page to read through)

 

The Importance Of Leaving Work On Time

Smile For Success

Avoid Talking About Work Outside Work


INTERNET FILMS: A LIFE LESS BORING

Six short documentaries about six men who have achieved success on their own terms, often in unconventional ways.

Bulevard Rosa

December 2, 2009

La vie en rose: a new brand platform for one of Barcelona’s oldest shopping centres, so that they could connect with a younger, fashion-focused crowd. We were looking for high impact on a low budget, all based around the simple fact that Bulevard Rosa means Pink Boulevard.

BRAND PRINT AND POSTERS

BRAND VIRALS

Low budget collaborations with young directors.

SALES PRINT AND POSTERS

SALES POSTER


PRODUCT DEVELOPMENT

A collaboration with local fashion designer, Laura Figueras, to create two limited edition t-shirts for loyal customers and to generate PR in Barcelona’s fashion circles.

Olympus

December 2, 2009

An emotional positioning for the analog company who wanted to get into the digital market late in the game.

BRAND TVCs AND VIRALS

BRAND WEB

FWA site of the day. In partnership with Neue Digitale.



www.whatyouchoosetoremember.com

BRAND PRINT

Asics Onitsuka Tiger

December 2, 2009

Onitsuka Tiger had a tiny budget but a big cult Sneakerhead following. The idea was to build on the brand’s Japanese heritage for this niche target market and let them spread the word about the brand.

DIRECT MAIL & ONLINE: HERO BREATH

To celebrate the relaunch of three shoes originally made for the 1964 Olympics, we wanted to send an attention-grabbing mailer to fashion journalists and owners of sneaker shops. So we collected the breath of a retired Japanese athlete who had competed in the 1964 Olympics and canned it. If you breathed it in, you too could relive the glory of Japan’s historic sporting achievements. The ‘breath capture’ ceremony was filmed and shown on a website together with information about the shoes. Editorial coverage in magazines including Italian Vogue and Sportswear International reached an estimated 16 million consumers and the shoes sold out.


 

 

 

 

 

 

 

 

 


 

 

 

VIRAL

PRINT

Inspired by Power Rangers, we created a group of characters with special powers called ‘Tiger Force’. Each character had a power related to the shoe he wore e.g. the guy wearing the Marathon shoe could run fast, the guy wearing the Trail shoe could defeat the Wild Alpine Yeti etc. The Japanese text says: Tiger Force!




First Work

December 1, 2009

ECOVER

Ecover cared so much about the environment that they gave away the real formula of their ecologically-friendly washing powder.

They even gave it to Unilever, on a giant billboard outside the multinational’s HQ.

As well as sharing it with the public on washing lines and on a round-the-world billboard.


FHM

Exporting British ‘lad’ culture to the Netherlands. And a homage to cheap porn.


OOGAPPEL OPTICIANS

A gift of a product benefit.

EASYBANK

The yoof didn’t want a ‘cool’ bank. They wanted a simple internet bank without all those bankers.

VIC THE BARBER

A very smooth shave. A very open-minded client.

KLEENEX

Encouraging men to express their emotions fully.


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